Human nature is incredibly fascinating to me, and I am in a unique position to observe it. There are a lot of guys on this list, and it is always an interesting exercise to see the different reactions of people to the exact same email, or the exact same information.

This, of course, has to do with what’s called “map or model of the world”-everyone gets the same input, but the reaction (output) is different. Why? Because how the individual views the world governs response to behavior. Your map or model of the world determines your outcomes in life. Luckily, if you’re not getting the results you want, you can simply change your map or model and the results will follow.

Today I want to talk about what I call “failure maps.” Every now and then my assistant Jennifer forwards me an email from a guy who should be attractive to women saying, “it didn’t work for him.” And then she forwards me several emails with exciting success stories from guys, who by any stretch of the imagination have a lot to overcome (looks, weight, age, etc.)

What’s the difference between the guy “it didn’t work for” and the guy with the success story who had a heck of a lot more to overcome? It’s not the information because they both got the same product and receive the same emails. In other words, same input different output. The difference lies in their respective maps. One guy’s map is oriented towards success, the other guy’s toward failure.

The successful guy asks, “How can I make this work for me?” The guy who failed says, “it won’t work for me, because